Simplicity
sells.

Rebrands, refreshes, and content studio for b2b energy and industry

Positioning, identity, core brand assets, and brand fame

Hi, I’m Filip Matous and my business is about constraint.

Consistent branding helps our minds to differentiate.

Saying less says more.

New vision, merger, acquisition, spin off...

transformation is when I’m involved.

I work with 3 clients a quarter, and offer:

1 – 2 years

Full Service Rebrand

I’ll take you from market research and positioning, to plugging in my studio and other vendors for the asset creation.

Then, we’ll support your marketing & comms teams to scale brand building.

Full service menu

90 day

Position + Strategy

Positioning steps aligned to your vision, market size, share of voice, and growth rate vs EBITDA tradeoffs.

Then this directs your brand identity.

90 day

Brand Identity

The rebrand essentials:
Story, Logo, Style, and Tagline.

When you have a position and need to increase brand memorability.

Book a discovery call with me

Here's how a full rebrand process looks:

4 minute case study

Since 2016, aida.studio

Unemployable. Remote. An agency alternative

visit aida.studio

︎Self-employed talent is up

Companies are decreasing overheads with AI and external teams―reimagining who they need in-house.

Optimal team size is down

AIDA is a contracted team of 2 to 5 senior creatives who each work on your brand 1–2 days a week.

I also help with wider vendor management

and sync with your leadership, directing the execution to hit deadlines and budget.

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.

Subscribe, or watch my short branding videos:

Show me the vlogs

If you want to discuss how

the little things
make the big things

Book a 30 minute Zoom.

Howdy. Shall we chat about your brand? If no date suits, my email is below.

Cheers,
Filip

Terms. Company 10095513.
Registered Office: 14 Basing Hill, London, England NW11 8TH

© AIDA Brands Ltd 2026

Rebranding for mid-size B2B companies (and scale-ups)