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Simplicity
sells.

Rebrand consultancy for mid-size B2B companies
(and scale-ups)
Brand positioning, vendor management, and project direction
Hi, I’m Filip Matous and my business is about constraint.

Consistent branding helps our minds to differentiate.
Saying less says more.

New vision, merger, acquisition, spin off...

transformation is when I’m involved.

I work with a maximum of 3 clients per quarter, and I offer 3 things:

for mid-size B2B

Full Service Rebrand

Over two years, I’ll take you from diagnosis and strategy, to assembling and directing an external team for creative execution.

Then, I’ll prepare your team to take over after the launch campaign.
for mid-size B2B and scale-ups

90 Day Position + Plan

Rebrand strategy with market landscape, budgets, and timings⏤plus creative briefs for vendors.

You need this before branding.
Service menu
for scale-ups

90 Day Catalyst

The rebrand essentials:
Story, Logo, Style, and Message.

After product/market fit, when you have a position and need branding.
Service menu

Introducing AIDA Studio

Independent. Remote. An agency alternative

that benefits from two trends:
 ︎Self-employed talent is up
Companies are decreasing overheads using external teams⏤reimagining who they need in-house.
 Optimal team size is down
Technology keeps improving remote collaboration. Most specialists deliver their role in one or two days a week.

I also help with wider vendor management

and sync with your leadership, directing the creative assembly line to launch on deadline and budget.

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.
Check out my vlog on B2B branding fundamentals.
Show me the vlogs
If you want to discuss how

the little things
make the big things

let’s have a 30 minute call.
hi@matous.com

Terms. Company 10095513.
Registered Office: 14 Basing Hill, London, England NW11 8TH

© Filip Matous Limited 2022
Rebrand consultancy for mid-size B2B companies (and scale-ups)
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