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Simplicity
sells.

Rebrand consultancy for mid-size B2B companies
(and scale-ups)
Brand positioning, vendor management, and project direction
Hi, I’m Filip Matous and my business is about constraint.

Consistent branding helps our minds to differentiate.
Saying less says more.

New vision, merger, acquisition, spin off...

transformation is when I’m involved.

I work with a maximum of 3 clients per quarter, and I offer 3 things:

1 – 2 years

Full Service Rebrand

I’ll take you from positioning and strategy, to assembling and directing an external team for creative execution.

Then, we’ll prepare your team to take over after the launch campaign.
Full service menu
90 day

Positioning + Strategy

Positioning stages w/ architecture, market landscape, budgets, and timings
⏤including creative brief.

You need this before brand identity.
Service menu
90 day

Brand Identity

The rebrand essentials:
Story, Logo, Style, and Tagline.

When you have a position and need distinct brand assets.
Service menu

Introducing AIDA Studio

Independent. Remote. An agency alternative

that benefits from two trends:
 ︎Self-employed talent is up
Companies are decreasing overheads using external teams⏤reimagining who they need in-house.
 Optimal team size is down
Technology keeps improving remote collaboration. Most specialists deliver their role in one or two days a week.

I also help with wider vendor management

and sync with your leadership, directing the creative assembly line to launch on deadline and budget.

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.
Check out my vlog on B2B branding fundamentals.
Show me the vlogs
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If you want to discuss how

the little things
make the big things

let’s have a 30 minute call.
Christine Armstrong,
client turned collaborator.
“Filip scares me.”
Play   00:59
Matthew Turner, DYWIDAG Chairman
Triton Partners (PE €15bn in total commitments)
“An excellent result.”
Read full
Matthew Turner, DYWIDAG Chairman
Triton Partners (PE €15bn in total commitments)
“Filip and his team delivered a strong global rebrand for DYWIDAG—an excellent result.”
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hi@matous.com

Terms. Company 10095513.
Registered Office: 14 Basing Hill, London, England NW11 8TH

© Filip Matous Limited 2023
Rebrand consultancy for mid-size B2B companies (and scale-ups)
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