Video focuses on the strategy chapters (1, 2, 3, 5) that inspire these copywriting mental models👇
0:00
Why is Breakthrough Advertising so expensive—and who's it for?
1:21
Eugene Schwartz' most important point:
4:08
MARKET DESIRE
• scale
• frequency
• intensity
6:23
5 Levels of
MARKET AWARENESS
🔥 brand & desire aware
😊 brand aware
🙂 desire aware
🤔 needs aware
❌ unaware
10:49
5 Stages of
MARKET SOPHISTICATION
E.g. Cigarette filters
🌱 brand promise
⮑ claim superiority
⮑ new mechanism
⮑ mechanism superiority
⮑ death 💀
15:16
Recommended chapter reading order
NB. Explanations used in this video are inspired by the frameworks within—but remixed through personal application.
Download the free Breakthrough Advertising inspired Frameworks PDF:
Enjoy!
Filip
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