While you can't create market desire, you sure can position for the wave if you know what you're doing. If you don't get this right, sales and marketing will lack momentum.
0:00 when to position
0:27 what is positioning?
1:10 positioning statement (b2b v b2c)
2:03 market sizing: TAM → SAM → SOM → PM
2:37 positioning model
This is the second instalment in a video series documenting the B2B rebrand process, breaking down the fundamental components and conflicts to landing an identity that matches where you’re going.
This is an April Dunford framework—remixed in 59 seconds: