Sadly I failed to get a clip of Keanu or Swayze from Point Break in this one (I tried!). Regardless, the point is that while you can't create the market forces, you sure can position for the wave if you know what you're doing.
If you don't get this right, sales and marketing will lack momentum.
0:00 When to position
0:27 What is positioning?
1:10 Positioning Statement
2:03 Market Sizing
2:37 Positioning Model
This is the second instalment in a video series documenting the B2B rebrand process, breaking down the fundamental components and conflicts to landing an identity that matches where you’re going.
And if you missed the first episode: Simplicity.