Positioning: Popular B2B Rebrand Models

Video + comments on LinkedIn

While you can't create market desire, you sure can position for the wave if you know what you're doing. If you don't get this right, sales and marketing will lack momentum.


0:00 when to position
0:27 what is positioning?
1:10 positioning statement (b2b v b2c)
2:03 market sizing: TAM → SAM → SOM → PM
2:37 positioning model

This is the second instalment in a video series documenting the B2B rebrand process, breaking down the fundamental components and conflicts to landing an identity that matches where you’re going.




  • In tech B2B? I recommend April Dunford's positioning book *Obviously Awesome*
  • The OG from the '80s: Positioning: The Battle for Your Mind by Al Ries, Jack Trout
  • My YouTube on Market Desire (cuts right to that segment)
Each vlog takes me about two months to create.

Mildly entertaining frameworks to share with your team.
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