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Full Service Rebrand

what we’ll do

what you’ll get

Duration: 2 years avg.
Budget: £250k+

Timings:

  • new company vision
  • before M&A or a sale
  • ahead of raising capital
  • digital transformation

90 Day Position + Strategy

learn your vision + business strategy

sync w/ senior leaders & workshop

competitor research + share of voice

estimate budgets, speed, quality
position

architecture

creative brief

90 Day Brand Identity

translate your vision into
simple brand identity

switch from consultancy
AIDA Studio collective

tighten the roadmap,
budgets, and vendors
· story
· logo
· style
· tagline

brand book

vendor briefs

Website + Assets; avg. 6 – 12 months

direct creative assembly

source and manage wider website and content vendors

support your marketing and sales / RevOps teams

support your talent acquisition & retention
website
· information architecture
· design + manage development
· video(s) + copy + illustrations

GTM assets:
· level two stories
· messaging
· collateral
· social guidance

launch brief

Activation → Succession

distribute new brand assets

link brand building to pipeline
and revenue w/ AIDA framework:
· Attention: ↑ share of voice
· Interest: engage out-of-market
· Desire: convert in-market
· Action: ↑ revenue + expand accounts

Prepare for succession w/ internal
team (ongoing vendors remain)
internal launch:
· employee event support
· intranet content

external launch:
· new website go-live
· announcement video
· press vendor direction
· paid vendor direction
· social content creation

what we’ll do

learn your vision + business strategy

sync w/ senior leaders & workshop

competitor research + share of voice

estimate budgets, speed, quality

what you'll get

position

architecture

creative brief

what we’ll do

translate your vision into
simple brand identity

switch from consultancy
AIDA Studio collective

tighten the roadmap,
budgets, and vendors

what you'll get

· story
· logo
· style
· tagline

brand book

vendor briefs

what we’ll do

direct creative assembly

source and manage wider website and content vendors

support your marketing and sales / RevOps teams

support your talent acquisition & retention

what you'll get

website
· information architecture
· design + manage development
· video(s) + copy + illustrations

GTM assets:
· level two stories
· messaging
· collateral
· social guidance

launch brief

what we’ll do

distribute new brand assets

link brand building to pipeline
and revenue w/ AIDA framework:
· Attention: ↑ share of voice
· Interest: engage out-of-market
· Desire: convert in-market
· Action: ↑ revenue + expand accounts

Prepare for succession w/ internal
team (ongoing vendors remain)

what you'll get

internal launch:
· employee event support
· intranet content

external launch:
· new website go-live
· announcement video
· press vendor direction
· paid vendor direction
· social content creation

90 Day Position + Strategy

Budget: £25k+
Positioning stages w/ architecture, market landscape, budgets, and timings⏤including creative brief.

You need this before brand identity.

90 Day Brand Identity

Budget: £25k+

After you have:
  • position + strategy
  • product/market fit
  • market research
The rebrand essentials:
Story, Logo, Style, and Tagline.

When you have a clear position and need distinct brand assets⏤you need this before a full rebrand (or refresh).

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.
Check out my vlog on B2B branding fundamentals.
Show me the vlogs
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