How we work together

Full Service Rebrand

what we’ll do

what you’ll get

For mid-size B2B
Duration: 2 years
Budget: £250k+

Timings:

before M&A or spin offs
ahead of raising capital
digital transformation
new strategic direction

Diagnosis: 30 days; project cost

learn your business strategy

define project constraints
(cost, speed, quality)

positioning brief

Positioning: 90 days; project cost

translate your vision into phases

competitor research
(add qual/quant vendor?)

roadmap, budgets, vendors needed

decide AIDA funnel KPIs
· Attention: channels
· Interest: core brand content
· Desire: engagement
· Action: ex. leads, job applicants

brand position

rebrand strategy

creative brief

Creative Execution: 12 to 18 months; studio retainer + vendor costs

switch from consultancy to AIDA Studio collective

help source and negotiate with wider vendors

integrate into your marketing and sales / RevOps teams

direct creative assembly line

brand identity:
· story
· logo
· style
· message

website
+ content

launch brief

Launch: 3 to 6 months; studio retainer (or performance hybrid)

implement new brand assets

internal launch: employee comms, launch event video

external launch: press, video, account based marketing

Diagnosis:
~1 month;
project cost

what we’ll do

learn your business strategy

define project constraints
(cost, speed, quality)

what you'll get

strategy brief

Brand Strategy:
~3 months;
project cost

what we’ll do

translate your vision into phases

competitor research
(plus qual/quant vendor?)

roadmap, budgets, vendor needs

decide AIDA funnel KPIs
Attention: channels + promo
Interest: core brand content
Desire: engagement levels
Action: ex. leads, job applicants

what you'll get

rebrand strategy

brand position

creative brief

Creative Execution:
12 to 18 months;
studio retainer + vendor costs

what we’ll do

switch from consultancy to AIDA Studio collective

help source and negotiate with wider vendors

integrate into your marketing and sales / RevOps teams

direct creative assembly line

what you'll get

brand story

brand identity
logo
style
website
templates

launch brief

Launch:
3 to 6 months;
studio retainer (or performance hybrid)

what we’ll do

implement new brand assets

what you'll get

internal launch: employee comms, launch event video

external launch: press, video, account based marketing

90 Day Position + Plan

For scale-ups or mid-size

Budget: £25k+

Rebrand strategy with market landscape, budgets, and timings⏤plus creative briefs for vendors.

You need this before branding.

90 Day Catalyst

For scale-ups
Budget: £25k+

Timings:

after product/market fit
prioritising growth
optimising pricing

The rebrand essentials:
Story, Logo, Style, and Message.

After product/market fit, when you have a position⏤and need branding.

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.

Check out my vlog on B2B branding fundamentals.

Show me the vlogs

How we work together

Full Service Rebrand

what we’ll do

what you’ll get

Diagnosis: 30 days; project cost

Positioning: 90 days; project cost

Creative Execution: 12 to 18 months; studio retainer + vendor costs

Launch: 3 to 6 months; studio retainer (or performance hybrid)

Diagnosis:~1 month;project cost

what we’ll do

what you'll get

Brand Strategy:~3 months;project cost

what we’ll do

what you'll get

Creative Execution:12 to 18 months;studio retainer + vendor costs

what we’ll do

what you'll get

Launch:3 to 6 months;studio retainer (or performance hybrid)

what we’ll do

what you'll get

90 Day Position + Plan

90 Day Catalyst

I deliver simplicity—with detail

Diagnosis:
~1 month;
project cost

Brand Strategy:
~3 months;
project cost

Creative Execution:
12 to 18 months;
studio retainer + vendor costs

Launch:
3 to 6 months;
studio retainer (or performance hybrid)