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How long it all takes

2 years
1 year
3–6 months
1 month

Full Service Menu

Most rebrands are launched and activated in two years

tasks

deliverables

90 day project
£25k+

me + researcher

Position + Strategy

learn your vision + business strategy

sync w/ senior leaders + workshop

competitor research + share of voice

estimate budgets + timings


  • positioning staircase
  • brand architecture
  • creative brief

90 day project
£25k+

me + researcher

tasks

learn your vision + business strategy

sync w/ senior leaders + workshop

competitor research + share of voice

estimate budgets + timings

deliverables

  • positioning staircase
  • brand architecture
  • creative brief

90 day project
£25k+

me, logo designer, art director

Brand Identity

creative begins w/ the AIDA Studio collective

translate your vision into
distinct brand identity

tighten the roadmap,
budgets, and vendors


  • story, logo, style, tagline
  • brand book
  • vendor briefs

90 day project
£25k+

me, logo designer, art director

tasks

creative begins w/ the AIDA Studio collective

translate your vision into
distinct brand identity

tighten the roadmap,
budgets, and vendors

deliverables

  • story, logo, style, tagline
  • brand book
  • vendor briefs

6–12 months
£50k+ per quarter

me, art director, video editor, designer, animator, project manager, sub-editor + wider vendors

Pitches + Website

direct creative process

source and manage wider website + content vendors

support your marketing + sales (RevOps) teams

support your talent acquisition + retention


website:

  • information architecture
  • design + manage development
  • video + copy + illustration

GTM assets:

  • level two stories
  • messaging
  • collateral
  • social guidance

launch brief

6–12 months
£50k+ per quarter

me, art director, video editor, designer, animator, project manager, sub-editor + wider vendors

tasks

direct creative process

source and manage wider website + content vendors

support your marketing + sales (RevOps) teams

support your talent acquisition + retention

deliverables

website:

  • information architecture
  • design + manage development
  • video + copy + illustration

GTM assets:

  • level two stories
  • messaging
  • collateral
  • social guidance

launch brief

90–180 days
£50k+ per quarter

Me, Video Editor, Designer, Art Director, Animator + wider vendors

Activation → Succession

distribute new brand assets

link brand building to pipeline
w/ AIDA framework:

  • Attention: ↑ share of voice
  • Interest: engage out-of-market
  • Desire: convert in-market
  • Action: ↑ revenue + expand accounts

prepare for succession w/ internal team (ongoing vendors remain)


internal launch:

  • employee event support
  • intranet content

external launch:

  • new website go-live
  • announcement video
  • press vendor direction
  • paid vendor direction
  • social content creation

90–180 days
£50k+ per quarter

Me, Video Editor, Designer, Art Director, Animator + wider vendors

tasks

distribute new brand assets

link brand building to pipeline
w/ AIDA framework:

  • Attention: ↑ share of voice
  • Interest: engage out-of-market
  • Desire: convert in-market
  • Action: ↑ revenue + expand accounts

prepare for succession w/ internal team (ongoing vendors remain)

deliverables

internal launch:

  • employee event support
  • intranet content

external launch:

  • new website go-live
  • announcement video
  • press vendor direction
  • paid vendor direction
  • social content creation

Consultation

two week diagnosis
£5k


If you just want to sound off on where you are (and see if we have chemistry). Two 90 min calls, with week between for desk research.

I’ll consult you through what I’d do in your shoes before we commit.

two week diagnosis
£5k
If you just want to sound off on where you are (and see if we have chemistry). Two 90 min calls, with week between for desk research.

I’ll consult you through what I’d do in your shoes before we commit.

Working with Filip, you see first-hand how the creative process connects right through to the bottom line.

Sanjay Razdan
Managing Director
Omnicom Balfour Beatty

Filip is brilliant at helping me work out what is worth my time, what isn’t, and why.

Sally Ashworth
Associate Director
Harvard Business Review

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.
Check out my vlog on B2B branding fundamentals.
Show me the vlogs
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