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Full Service Rebrand

what we’ll do

what you’ll get

Duration: 2 years avg.
Budget: £250k+

Timings:

  • new company vision
  • before M&A or a sale
  • ahead of raising capital
  • digital transformation

90 Day Position + Strategy

learn your vision + business strategy

sync w/ senior leaders & workshop

competitor research + share of voice

estimate budgets, speed, quality
position

architecture

creative brief

90 Day Brand Identity

translate your vision into
simple brand identity

switch from consultancy
→ AIDA Studio collective

tighten the roadmap,
budgets, and vendors
· story
· logo
· style
· tagline

brand book

vendor briefs

Pitches + Website; avg. 6 – 12 months

direct creative assembly

source and manage wider website and content vendors

support your marketing and sales / RevOps teams

support your talent acquisition & retention
website
· information architecture
· design + manage development
· video + copy + illustration

GTM assets:
· level two stories
· messaging
· collateral
· social guidance

launch brief

Activation → Succession

distribute new brand assets

link brand building to pipeline
and revenue w/ AIDA framework:
· Attention: ↑ share of voice
· Interest: engage out-of-market
· Desire: convert in-market
· Action: ↑ revenue + expand accounts

Prepare for succession w/ internal
team (ongoing vendors remain)
internal launch:
· employee event support
· intranet content

external launch:
· new website go-live
· announcement video
· press vendor direction
· paid vendor direction
· social content creation

what we’ll do

learn your vision + business strategy

sync w/ senior leaders & workshop

competitor research + share of voice

estimate budgets, speed, quality

what you'll get

position

architecture

creative brief

what we’ll do

translate your vision into
simple brand identity

switch from consultancy
→ AIDA Studio collective

tighten the roadmap,
budgets, and vendors

what you'll get

· story
· logo
· style
· tagline

brand book

vendor briefs

what we’ll do

direct creative assembly

source and manage wider website and content vendors

support your marketing and sales / RevOps teams

support your talent acquisition & retention

what you'll get

website
· information architecture
· design + manage development
· video(s) + copy + illustrations

GTM assets:
· level two stories
· messaging
· collateral
· social guidance

launch brief

what we’ll do

distribute new brand assets

link brand building to pipeline
and revenue w/ AIDA framework:
· Attention: ↑ share of voice
· Interest: engage out-of-market
· Desire: convert in-market
· Action: ↑ revenue + expand accounts

Prepare for succession w/ internal
team (ongoing vendors remain)

what you'll get

internal launch:
· employee event support
· intranet content

external launch:
· new website go-live
· announcement video
· press vendor direction
· paid vendor direction
· social content creation

90 Day Position + Strategy

Budget: £25k+
Positioning stages w/ architecture, market landscape, budgets, and timings⏤including creative brief.

You need this before brand identity.

90 Day Brand Identity

Budget: £25k+

After you have:
  • position + strategy
  • product/market fit
  • market research
The rebrand essentials:
Story, Logo, Style, and Tagline.

When you have a clear position and need distinct brand assets⏤you need this before a full rebrand (or refresh).

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.
Check out my vlog on B2B branding fundamentals.
Show me the vlogs
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Terms. Company 10095513.
Registered Office: 14 Basing Hill, London, England NW11 8TH

© Filip Matous Limited 2023
Rebrand consultancy for mid-size
B2B companies (and scale-ups)
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