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Full Service Rebrand

what we’ll do

what you’ll get

For mid-size B2B
Duration: 2 years
Budget: £250k+

Timings:

  • before M&A or spin offs
  • ahead of raising capital
  • digital transformation
  • new strategic direction

Diagnosis: 1 month; project cost

learn your business strategy

define project constraints
(cost, speed, quality)
strategy brief

Brand Strategy: 3 months; project cost

translate your vision into phases

competitor research
(plus qual/quant vendor?)

roadmap, budgets, vendor needs

decide AIDA funnel KPIs
· Attention: channels + promo
· Interest: core brand content
· Desire: engagement levels
· Action: ex. leads, job applicants
rebrand strategy

brand position

creative brief

Creative Execution: 12 to 18 months; studio retainer + vendor costs

switch from consultancy to AIDA Studio collective

help source and negotiate with wider vendors

integrate into your marketing and sales / RevOps teams

direct creative assembly line
brand identity:
· positioning statement
· brand story
· logo
· style

website
· templates

launch brief

Launch: 3 to 6 months; studio retainer (or performance hybrid)

implement new brand assets
internal launch: employee comms, launch event video

external launch: press, video, account based marketing

what we’ll do

learn your business strategy

define project constraints
(cost, speed, quality)

what you'll get

strategy brief

what we’ll do

translate your vision into phases

competitor research
(plus qual/quant vendor?)

roadmap, budgets, vendor needs

decide AIDA funnel KPIs
Attention: channels + promo
Interest: core brand content
Desire: engagement levels
Action: ex. leads, job applicants

what you'll get

rebrand strategy

brand position

creative brief

what we’ll do

switch from consultancy to AIDA Studio collective

help source and negotiate with wider vendors

integrate into your marketing and sales / RevOps teams

direct creative assembly line

what you'll get

brand story

brand identity
logo
style
website
templates

launch brief

what we’ll do

implement new brand assets

what you'll get

internal launch: employee comms, launch event video

external launch: press, video, account based marketing

90 Day Strategy

For scale-ups or mid-size

Budget: £25k+
Rebrand direction with process, budgets, and timings—plus creative briefs for vendors.

You need this before branding.

90 Day Catalyst

For scale-ups
Budget: £25k+

Timings:
  • after product/market fit
  • prioritising growth
  • optimising pricing
The rebrand essentials:
Position, Story, Logo, and Style.

After product/market fit, when you have a strategy—and need branding.

I deliver simplicity—with detail

People don’t remember much about us, so we need sticky, repeatable stories.
Check out my vlog on B2B branding fundamentals.
Show me the vlogs
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